Valerie George

Valerie George is an award-winning cosmetic chemist and speaker, science communicator, educator, leader, and avid proponent of transparency in the beauty industry.

About Valarie George

Valerie George formulates for and lends expertise to brands as President and Chief Creator at Simply Formulas. Previously, she worked on the latest research in hair care and color formulations as Executive Vice President of R&D at a leading salon brand.

Valerie is currently a national board member for the Society of Cosmetic Chemists and was the past chair for their Committee on Scientific Affairs. She additionally volunteers on the Governance and Regulatory Committees for the Independent Beauty Association.

Valerie is a two-time past chair of the California Chapter of the Society of Cosmetic Chemists and is a recipient of the lifetime California Chapter Merit Award for her services to the Society. With more than a decade of beauty industry experience, she is a contributing editor at Happi Magazine and the co-host of The Beauty Brains podcast. You can find Valerie on Instagram at @cosmetic_chemist.


All Posts


30, 40, or 50: What SPF Value Should I Use?

Everyone should wear sunscreen daily, regardless of age or race. Learn about the differences between SPF values and how to choose the best one for daily wear.

By Valerie George | 9 Min. Read

February 10, 2023
Vitiligo 1

How To Keep Your Vitiligo Sun-Safe With Mineral SPF

Vitiligo skin is more susceptible to damage from the sun. Learn how to protect it with the right SPF sunscreen to feel more confident.

By Valerie George | 8 Min. Read

January 27, 2023

Countries That Have Banned Chemical SPF’s and Why

There is controversy about chemical SPF filters and their impact on the environment, including coral reefs. Learn why chemical SPF is banned in certain places, and how to choose the best non-nano SPF.

By Valerie George | 8 Min. Read

February 3, 2023